What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
Mary Meeker's annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year's report gave an intricate overview of the global economy before delving into more specific topics relevant to us as marketers. http://www.slideshare.net/kleinerperkins/2016-internet-trends-report/ Here are the must-know tidbits from this year's Report for digital marketers, and how you can incorporate these learnings into your own strategy. Internet User Growth Is Slowing Down The number of new Internet users worldwide is diminishing. We're all on the Internet, and birth rates are going down globally, so this slow-down makes sense. Why It Matters: With a smaller pool of new Internet users now and, according to the forecasts cited in this report, in the future, you will have to find novel ways to reach a relatively stagnant audience on the Internet -- an especially staggering challenge in the midst of so much incoming noise from so many sources.